Overview
In a highly competitive market, businesses need to find new revenue streams, build on existing ones. Given the current economic climate in the country, businesses need to understand how to innovate in processes to streamline cost. This programme offers participants knowledge about identifying and implementing innovative ideas, locating, developing, defining, negotiating, and closing new and existing business relationships.
Learning Objectives and Benefits
At the end of the programme, you will understand:
- How to build innovation and growth strategies based on an understanding of the current market environment characterised by declining revenues and turbulent changes
- The rudimentary of innovation in products, services and processes for new and existing markets
- How to retain existing businesses and clients, and prospects for new businesses, clients and markets, particularly in a turbulent market environment
- How to lead internal teams and manage relationships across organisational boundaries to support business development goals and corporate strategy
Who should attend
This programme will benefit:
- Directors of business development, Business development managers, Innovation managers, Sales Directors and Marketing Directors. Medium and small scale business owners who wish to expand their businesses.
- Positions held by recent participants: Innovation Manager,
- Marketing and Sales Director, Global Marketing Manager, Business Development Director, Product or Service Manager, Regional Director,
- Head of Brand Management,
- Trade Marketing Manager, Business Director
- VP of Strategic Projects
Structure and Curriculum
Strategy Development : Developing innovation and growth strategies
- Competitive and market analysis
- Understanding market trends and need for innovation
- Setting targets: economic and social targets
- Recognising and identifying opportunities
- Environmental scanning
- Creativity and Prospecting for new businesses, improving existing businesses and processes
- Capturing the voice of the customer
Resource and Capability Development: Managing innovation in products, services and processes
- Managing the innovation process
- Project and time management
- Performance measurement
Marketing Strategies
- Market research
- Effective marketing, advertising and promotional planning including identifying opportunities for campaigns, products and effective distribution channels
- Market penetration and development
Business Development: Managing stakeholders
- Managing Internal and External Stakeholders
- Management of the Business Development Function – Internal Stakeholders
- Building and leading an effective and cohesive management team
- Managing change for innovation
- Building innovation culture
- Building relationships with new clients
- Contracting, negotiating and closing deals
- Market retention and enhancing existing relationships
Admission process
1. Click on the Apply Now tab
2. Select the number of participants to enroll on the programme
3. Fill in your details to complete your application
4. Request for an invoice or make an instant payment via our secured payment gateway
5. Upon confirmation of payment, a programme manager will get in touch with you at least three days before the programme commences.
Faculty
- Dr Goke Oke
- Dr Henrietta Onwuegbuzie
- Professor Tayo Otubanjo
