Overview
The certificate course for retail practitioners has been assembled for beginners as well as relatively inexperienced retail professionals. Participants will learn career opportunities available to retailers, environment factors affecting retail on the continent, and even basic accounting practices concerning retail. By the end of the programme, participants should be well armed to avoid the many pitfalls and that beginning retail professionals often fall into.
Learning Objectives and Benefits
At the end of this programme, participants will:
- Understand the factors affecting retail business in Africa
- Learn the basic skills required to succeed in a retail business in Africa
Who should attend
- Individuals interested in entering retail
- Individuals interested in building a career in retail
- Individuals at the early stage of their retail career
Structure and Curriculum
- Introduction to Retailing
- Managing Your Retail Career Opportunities in Africa
- Introduction to African Consumer Behaviour and Shopper Marketing
- African Retail Environment: legal, economic and socio-political
- Physical and Virtual Selling Skills for Retail Practitioners
- Customer Service Playbook for Africa
- Ethical issues for retail practitioners in Africa
- Retail Finance & Accounting Basics
Admission process
- Click “Apply” to access the payment page
- Review the course content and ensure it is aligned with your intentions
- Pay for the course
- Receive your email address with login details.
Faculty
