Winning And Customer Retention Strategies in Critical Times

Overview

To succeed in today’s Nigerian challenging environment; skills, knowledge, tools an unprecedented degree of effective business strategies, innovation, resilience, and agility are required to succeed and maintain continuous growth in a challenging economy.                    

Business leaders must develop the skills and vision needed to succeed in their organizations. Managers must be able to gather and process large amounts of information and examine masses of details to obtain the facts required for sound decision-making in a critical and turbulent economy.   

This program is designed to provide details insights and strategies to allow managers and business leaders to develop an effective framework for sustaining growth during period of critical times. Designed as a practitioner-focused program participants will be immersed in lectures, role-playing, and test cases of successful marketing and sales initiatives during critical times.

Why do you think this programme is needed?

The present health and economic condition has trapped organizations into a sense of impotency on where this road may lead organizations. A systematic challenge unfolding in front of organizations daily as a result of the current slowdown in the world economy. New business formations, resilient organizations, and innovative business models are emerging out of the crisis, setting the tone for new strategies to win and retain customers.                                                     

Manufacturers in Nigeria have been forced to revise their mode of operation as they struggle to survive in the face of worsening production challenges and macroeconomic indices (According to Manufacturing Association of Nigeria, August 2022                                                                   

Even in the best of times, the challenge to build high-performance teams can be daunting but managing in a crisis can make an organization feel like the ground is shifting beneath. Marketing and Sales leaders must help their teams create a culture of confidence, quick collatable, and accelerated motivation. 

The availability of options, decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty.               

 According to Forrester, global unrest, supply chain instability, and soaring inflation, the shadow all point to a continued economic slowdown. These issues pose a big challenge to marketing organizations to develop an effective marketing strategy and call for a strategy to help meet these challenges. 

This program will provide practical ways to help Marketing and Sales leaders analyze their current environment and explore best practices for working together while adapting to increasing levels of pressure resulting from the current health and economic crisis.