Marketing and Sales Management

Home Open Seminars Marketing and Sales Management

The desire to achieve and maintain a positive corporate reputation is high on the agenda of business leaders. This is so given their understanding of the beneficial consequences of this concept. CEOs and c-suite executives understand that a positive corporate reputation is a tool for achieving repeated purchases, meeting sales…

Who should attend:

Board Chairmen Chief Executive Officers Executive Directors Independent Non-Executive Directors Chief Financial Officers Chief Marketing Officers General Managers across all functions Directors across all functions Corporate Communication Directors C-Suite executives

Key Benefits
Upon completion of this programme, participants will: Understand international best practices in corporate reputation from the perspective of the traditional attributes of reputation buoyed by how the critical roles of innovation, digital transformation impact heavily on corporate reputation management.  Learn how the standards of organizational behavior in the context of…

To succeed in today’s Nigerian challenging environment; skills, knowledge, tools an unprecedented degree of effective business strategies, innovation, resilience, and agility are required to succeed and maintain continuous growth in a challenging economy.                     Business leaders must develop the skills and vision needed to succeed in their organizations. Managers must be…

Who should attend:

Sales and marketing managers Brand managers in FMCGs and services Channel managers Advertising practitioners Key account/customer relationship managers in FMCGs Telecommunication Banking and retail

Key Benefits
Participants will learn how to: Understanding tools and channels for actively engaging customers. Strategies for dealing with difficult customers, market insights, and intelligence gathering Buyer behavior and consumer value under critical economy Strategic agility to reposition your organization in critical times Building and leveraging loyalty with your employees, customers, and…

Managing and leading the sales force has become a major challenge as Nigeria moves from an allocation economy to a full supply one. In review of the present economic situation, the sales job is a lot more complex and challenging. Changes in buying and selling behaviours will be discussed as…

Who should attend:

Brand managers in FMCGs and services Relationship managers, marketing managers and market research managers Business development managers Product or brand managers Regional sales managers Customer relationship/Key account managers. Industry: FMCG, Telecommunications, Banking, Retail

Key Benefits
Participants will learn how to: Use a more accurate tool for judging sales and marketing potential Use best sales planning, practices, operations and sales enablement Retaining key sales producers Use technology and tools for managing productivity Develop the right route to sales and market strategy Increase team motivation, integration, accountability,…

“Your brand is what people say about you when you are not in the room”, Jeff Bezos, Founder of Amazon. It is, therefore, important that what is said about you is the true reflection of who you are and how you would like to be perceived. Personal branding is the…

Who should attend:

The programme is designed to benefit: Business owners with a personal brand linked to their companies Top management with a personal image related to their company position Professionals who want to build their strengths and construct their image inside and outside their business environment Employees with high potential for managerial…

Key Benefits
After the programme, you will be able to: Strategically leverage your own strengths and unique assets to attract your audience Define your Mission, Personal Goals & Objectives Become more visible in the Marketplace Communicate effectively Identify your target audience Build your brand online Develop/improve your networking skills and make the…

The program is designed to provide experienced managers with strategic, marketing or commercial responsibilities – with new marketing concepts and a framework for winning in tough markets: Boost your strategic thinking about the strategic marketing in an economic recession and understand how to create and capture more value Gain insights…

Who should attend:

Strategic Marketing in Action is for mid-level and senior managers with strategic, marketing or commercial responsibilities. Participants generally have at least 10 years of work experience in marketing or other fields in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders

Key Benefits
At the end of this programme, participants will be able to: Analyse and understand customer engagement strategies especially during a challenging economic period Analyse a variety of marketing management challenges in a recession and discuss the strategic responses to these challenges  Underscore the numerous market penetration strategies adoptable in a…

Guided by senior members of LBS’ marketing faculty — experts in business-to-business marketing — you will gain exposure to their leading-edge thinking on successful business practices and explore the fundamentals and best practices of B2B marketing strategy in depth. Highly interactive and focused on practical application, this programme teaches you…

Who should attend:

Managers who are responsible for brands and want to refine their skills Marketers looking to develop their capabilities in brand building Leaders hoping to elevate the role of branding in their organization

Key Benefits
At the end of the programme, you will have the ability to Understand why brands matter so much and how they boost sales and create value Appreciate why building a strong brand is such a challenge Learn how to craft distinctive brand positioning and then create a brand experience by…

In the current marketing environment, the greatest opportunity lies in analytics-enabled marketing. Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimisation and pricing improvements. To generate actionable insight, they rely on a vast array of tools and technologies from providers…

Who should attend:

Mid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions Executives and entrepreneurs from organisations tasked with making data-driven marketing decisions Product management, brand management, sales and strategic professionals

Key Benefits
Upon completion of this programme, participants will: Gain foundational understanding of analytics that drive business outcomes and marketing return on investment Understand the marketing decision process and frameworks for segmenting your business market Improve B2B marketing strategy analytical skills Learn customer value models tailored to their marketplace Understand and appreciate…

Key Account Management (KAM) is an innovative approach used by business-to-business suppliers to manage customer relationships; however, it can end up a massive flop if not effectively implemented. This programme is designed to provide a conceptual framework for implementing a strategic KAM to help build and manage relationships

Who should attend:

This programme will benefit: Experienced salespeople charged with growing their company’s largest account, including: Key Account Managers Customer Relationship Managers Sales Executives Business Development Managers

Key Benefits
Participants on the programme will gain knowledge to: Increase depth within key accounts Develop a strategic perspective on sales and customer relationships Optimise strategic account sales team Recognise and overcome pressure tactics Understand what drives strategic account decisions Create and implement an action plan that will increase chances of success…

Organisations are facing a distorted and rapidly changing marketplace – competitive scenario, customers, socioeconomics. COVID-19 has exacerbated this. Many are approaching the situation with the same traditional transactional selling models, while some are quickly transforming their approach, in both instances, the result has remained mixed and generally underwhelming. This programme…

Who should attend:

The programme is designed to benefit: Organisations in products and services industries with a large Sales organisation Mid to top-level Sales professionals in B2C and B2B SME business owners who desire to understand how to build a professional Selling structure. Employees in Sales with high potential for managerial and leadership…

Key Benefits
After the programme, you will be able to: Assess the agility of your Selling Strategy and understand changing customer behaviour and disruptions to operations Review and Remodel your organisation’s Route to Market e.g. Assess, strengthen existing and find new, relevant channels – E-commerce Appreciate ways to enhance the productivity of…

Effective understanding and management of the marketing function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, brand cum line extension, key account management strategies and so on, this program equips you to…

Who should attend:

Sales Executives, Marketing and Business Development executives.

Key Benefits
This comprehensive programme introduces new and old marketing operatives with limited understanding of the marketing function to marketing management. The programme integrates all aspects of marketing that appear disparate into a cohesive function. Additionally, the programme delivers a systems-thinking approach that allows managers to better align marketing efforts with business…

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