Marketing and Sales Management

Home Open Seminars Marketing and Sales Management

Managing and leading the sales force has become a major challenge as Nigeria moves from an allocation economy to a full supply one. In review of the present economic situation, the sales job is a lot more complex and challenging. Changes in buying and selling behaviours will be discussed as…

Who should attend:

Brand managers in FMCGs and services Relationship managers, marketing managers and market research managers Business development managers Product or brand managers Regional sales managers Customer relationship/Key account managers. Industry: FMCG, Telecommunications, Banking, Retail

Key Benefits
Participants will learn how to: Use a more accurate tool for judging sales and marketing potential Use best sales planning, practices, operations and sales enablement Retaining key sales producers Use technology and tools for managing productivity Develop the right route to sales and market strategy Increase team motivation, integration, accountability,…

“Your brand is what people say about you when you are not in the room”, Jeff Bezos, Founder of Amazon. It is, therefore, important that what is said about you is the true reflection of who you are and how you would like to be perceived. Personal branding is the…

Who should attend:

The programme is designed to benefit: Business owners with a personal brand linked to their companies Top management with a personal image related to their company position Professionals who want to build their strengths and construct their image inside and outside their business environment Employees with high potential for managerial…

Key Benefits
After the programme, you will be able to: Strategically leverage your own strengths and unique assets to attract your audience Define your Mission, Personal Goals & Objectives Become more visible in the Marketplace Communicate effectively Identify your target audience Build your brand online Develop/improve your networking skills and make the…

The program is designed to provide experienced managers with strategic, marketing or commercial responsibilities – with new marketing concepts and a framework for winning in tough markets: Boost your strategic thinking about the strategic marketing in an economic recession and understand how to create and capture more value Gain insights…

Who should attend:

Strategic Marketing in Action is for mid-level and senior managers with strategic, marketing or commercial responsibilities. Participants generally have at least 10 years of work experience in marketing or other fields in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders

Key Benefits
At the end of this programme, participants will be able to: Analyse and understand customer engagement strategies especially during a challenging economic period Analyse a variety of marketing management challenges in a recession and discuss the strategic responses to these challenges  Underscore the numerous market penetration strategies adoptable in a…

Devising and implementing appropriate strategies for customer management and effective communication will result in the creation of value for customers, achievement of a company’s strategic goals, and competitive advantage in the marketplace. The course is structured to provide participants with the essential tools for not only achieving breakthrough service, but…

Who should attend:

This programme will benefit: Individuals from medium-sized businesses, NGOs and large corporates who have customer-facing functions with at least two years’ experience in a customer service role, serving end consumers and retailers and desire to: Customer service executives Customer service supervisors Call center operators Relationship managers Front desk executives Tele-marketers

Key Benefits
The programme will strengthen your capacity to: improve your performance on customer service delivery deliver superior customer service leading to customer delight improve team work and synergy within various departments achieve competitive advantage in the market where you operate satisfy internal and external customers become more productive and increase job…

Guided by senior members of LBS’ marketing faculty — experts in business-to-business marketing — you will gain exposure to their leading-edge thinking on successful business practices and explore the fundamentals and best practices of B2B marketing strategy in depth. Highly interactive and focused on practical application, this programme teaches you…

Who should attend:

Managers who are responsible for brands and want to refine their skills Marketers looking to develop their capabilities in brand building Leaders hoping to elevate the role of branding in their organization

Key Benefits
At the end of the programme, you will have the ability to Understand why brands matter so much and how they boost sales and create value Appreciate why building a strong brand is such a challenge Learn how to craft distinctive brand positioning and then create a brand experience by…

In the current marketing environment, the greatest opportunity lies in analytics-enabled marketing. Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimisation and pricing improvements. To generate actionable insight, they rely on a vast array of tools and technologies from providers…

Who should attend:

Mid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions Executives and entrepreneurs from organisations tasked with making data-driven marketing decisions Product management, brand management, sales and strategic professionals

Key Benefits
Upon completion of this programme, participants will: Gain foundational understanding of analytics that drive business outcomes and marketing return on investment Understand the marketing decision process and frameworks for segmenting your business market Improve B2B marketing strategy analytical skills Learn customer value models tailored to their marketplace Understand and appreciate…

Key Account Management (KAM) is an innovative approach used by business-to-business suppliers to manage customer relationships; however, it can end up a massive flop if not effectively implemented. This programme is designed to provide a conceptual framework for implementing a strategic KAM to help build and manage relationships

Who should attend:

This programme will benefit: Experienced salespeople charged with growing their company’s largest account, including: Key Account Managers Customer Relationship Managers Sales Executives Business Development Managers

Key Benefits
Participants on the programme will gain knowledge to: Increase depth within key accounts Develop a strategic perspective on sales and customer relationships Optimise strategic account sales team Recognise and overcome pressure tactics Understand what drives strategic account decisions Create and implement an action plan that will increase chances of success…

Guided by senior members of LBS’s marketing faculty — experts in business-to-business marketing — you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the fundamentals and best practices of B2B marketing strategy. Highly interactive and focused on practical application, this program teaches you how…

Who should attend:

This programme will benefit: Value proposition managers Segment managers Product managers and middle- to upper-level marketing managers responsible for consumer products and services Individuals who have recently assumed marketing responsibilities Others wishing to develop a marketing mentality for working more effectively with marketing professionals

Key Benefits
At the end of the programme, you will be able to: Determine how your firm creates value Identify the most attractive targets for your firm’s offerings Gain deep insight into customers’ goals and decision-making Develop a compelling brand positioning Employ social networks, social media and traditional media to attract and…

To stay ahead in the digital marketing space, the modern marketer needs to understand key strategies in digital marketing. Meeting the rapid demands of today’s world requires an understanding of key trends and processes in the digital age. A multi-channel online strategy is an integral part of the overall strategy…

Who should attend:

This programme will benefit: Mid-level and senior managers in medium-sized businesses and large corporates with sales, marketing or commercial responsibilities. Participants generally have at least three years of work experience in marketing or other fields that serves end-consumers, retailers, and other stakeholders, and: Want to understand key trends in the…

Key Benefits
The programme will strengthen your capacity to: Assess your organisation’s digital marketing strategy Understand social media trends Understand competitor strengths and weaknesses Use social media to improve marketing, branding and new product development Identify shifts in the technology, particularly in the digital age Identify areas of improvement Design, implement and…

Organisations are facing a distorted and rapidly changing marketplace – competitive scenario, customers, socioeconomics. COVID-19 has exacerbated this. Many are approaching the situation with the same traditional transactional selling models, while some are quickly transforming their approach, in both instances, the result has remained mixed and generally underwhelming. This programme…

Who should attend:

The programme is designed to benefit: Organisations in products and services industries with a large Sales organisation Mid to top-level Sales professionals in B2C and B2B SME business owners who desire to understand how to build a professional Selling structure. Employees in Sales with high potential for managerial and leadership…

Key Benefits
After the programme, you will be able to: Assess the agility of your Selling Strategy and understand changing customer behaviour and disruptions to operations Review and Remodel your organisation’s Route to Market e.g. Assess, strengthen existing and find new, relevant channels – E-commerce Appreciate ways to enhance the productivity of…

Effective understanding and management of the marketing function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, brand cum line extension, key account management strategies and so on, this program equips you to…

Who should attend:

Sales Executives, Marketing and Business Development executives.

Key Benefits
This comprehensive programme introduces new and old marketing operatives with limited understanding of the marketing function to marketing management. The programme integrates all aspects of marketing that appear disparate into a cohesive function. Additionally, the programme delivers a systems-thinking approach that allows managers to better align marketing efforts with business…

The majority of FMCG products today are in mature phases, with a high-level of competition in each category and very low margins. Companies  have to organise and restructure large brand portfolios to address very different consumer needs, with limited opportunities to find new niches. Consumers are overinformed and barraged by too…

Who should attend:

This programme will benefit: Senior Marketing and Commercial Managers from FMCG sector and other related industries

Key Benefits
The programme will strengthen your capacity to: Understand the market dynamics and consumer behaviour within the FMCG market. Determine the appropriate market segment, target the right audience and position your brand/product to gain competitive advantage Conduct a brand portfolio review and strengthen your brand identity Design scenario planning for marketing…

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