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Blue Ocean Strategy offers participants a new perspective on strategy formulation and execution. They will immerse themselves in Blue Ocean Strategy concepts, tools and frameworks, and start to create ‘blue oceans’ of uncontested market space to help make the competition irrelevant. They will also gain key insights on how these…

Who should attend:

This seminar is designed specifically for top-level managers with responsibilities for formulating or reviewing strategy for firms, divisions, businesses, product lines, or brands. It will be especially beneficial to top-level managers in innovative or fast-changing industries or sectors.

Key Benefits
At the end of this programme, you will: Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts Learn to engage colleagues in a Blue Ocean Strategy process Start developing a Blue Ocean Strategy for their organisation in order to break away from the competition through ‘Value Innovation’, the…
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