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Key Account Management (KAM) is an innovative approach used by business-to-business suppliers to manage customer relationships; however, it can end up a massive flop if not effectively implemented. This programme is designed to provide a conceptual framework for implementing a strategic KAM to help build and manage relationships

Who should attend:

This programme will benefit: Experienced salespeople charged with growing their company’s largest account, including: Key Account Managers Customer Relationship Managers Sales Executives Business Development Managers

Key Benefits
Participants on the programme will gain knowledge to: Increase depth within key accounts Develop a strategic perspective on sales and customer relationships Optimise strategic account sales team Recognise and overcome pressure tactics Understand what drives strategic account decisions Create and implement an action plan that will increase chances of success…

Organisations are facing a distorted and rapidly changing marketplace – competitive scenario, customers, socioeconomics. COVID-19 has exacerbated this. Many are approaching the situation with the same traditional transactional selling models, while some are quickly transforming their approach, in both instances, the result has remained mixed and generally underwhelming. This programme…

Who should attend:

The programme is designed to benefit: Organisations in products and services industries with a large Sales organisation Mid to top-level Sales professionals in B2C and B2B SME business owners who desire to understand how to build a professional Selling structure. Employees in Sales with high potential for managerial and leadership…

Key Benefits
After the programme, you will be able to: Assess the agility of your Selling Strategy and understand changing customer behaviour and disruptions to operations Review and Remodel your organisation’s Route to Market e.g. Assess, strengthen existing and find new, relevant channels – E-commerce Appreciate ways to enhance the productivity of…

Effective understanding and management of the marketing function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, brand cum line extension, key account management strategies and so on, this program equips you to…

Who should attend:

Sales Executives, Marketing and Business Development executives.

Key Benefits
This comprehensive programme introduces new and old marketing operatives with limited understanding of the marketing function to marketing management. The programme integrates all aspects of marketing that appear disparate into a cohesive function. Additionally, the programme delivers a systems-thinking approach that allows managers to better align marketing efforts with business…

The Nigerian sports landscape is replete with immense, yet untapped, business opportunities. There is the need to effectively harvest the enormous potentials in the industry and to also cater to the needs of practitioners, investors and those who need to gain an understanding of sports business. Lagos Business School, in…

Who should attend:

The programme is designed for practitioners in the sports business value chain and prospects: Heads and top-level officers of Sports Ministries, Federations, Commissions and Associations Sports Committee Members of National and State Assemblies Entrepreneurs and investors venturing into the sports business Business managers, Sports marketers and media promoters Heads, brand…

Key Benefits
In the 2-phase seminar, the SBMP features a combination of instructor-led lectures, experience-sharing and panel sessions as well as case studies discussed in study groups to reinforce the learning points. The SBMP modules are generally designed to help participants to gain an in-depth understanding of the existing opportunities in the…

In 2014, a Boston Consulting Group interview of CEOs worldwide proved that talent management would be the number one business priority in the next 10 years employee engagement was second and was followed by leadership. Details of this survey and how to meet these priorities demand an enhanced role for…

Who should attend:

This programme will benefit HR professionals who need to further develop skills required to create the context for superior performance in their organisations Managers and professionals seeking a career in HR, or who need generalist knowledge of the practice of people management.

Key Benefits
The primary objective of this programme is to equip participants with the knowledge of human resource management principles, practices and processes that can add value to their organisations.

For a long time, the HR function had to struggle to get a seat in the boardroom of their organisations. Today, the issue is different. Now that the HR function has a seat, the question is “What does HR bring into the room and what should HR bring”? Related to…

Who should attend:

The programme is designed to benefit: Senior HR Executives at C-Suite level in private sector companies from a diverse range of industries and ownership structures as well as their public sector counterparts.

Key Benefits
After the programme, you will be able to have: A deep understanding of contemporary economic, social and business issues and their interdependencies An appreciation of how these are playing out in different organisations; what is working and what is not The implications of these for the HR professional and the…

In a rapidly changing and increasingly complex world, in which new opportunities and risks intertwine, and the likely outcomes of key decisions highly are more unpredictable and more uncertain, business leaders and managers often struggle to understand how/when to make business and strategic decisions that are not only important for…

Who should attend:

Top business executives, senior managers, entrepreneurs, founders, and leaders interested in future-proofing their domains and positioning the organizations they lead for future relevance Key decision makers across levels interested in learning how to identify drivers of the future and use strategic foresight tools for effective and futures-relevant decision making Middle…

Key Benefits
The overall objective is to help business executives, senior managers and leaders to develop strategic foresight capabilities and understand how to use strategic foresight tools and methods for better and systematic anticipation, strategic planning, consistent innovation, and for future-proofing their domains. Other objectives will be to: Introduce participants to the…

In light of the recent socio-economic challenges facing Nigeria, businesses and business leaders in different sectors of the economy have been put under pressure to deliver shareholder value, business sustainability, and drive organisational growth. The resultant effect of this is that financial targets were missed and some organisations were unable…

Who should attend:

Chief Executive Officers Executive Directors Top Business Leaders​

Key Benefits
Participants will learn to: Spot opportunities and threats their businesses face Make informed strategic decisions based on data and insights on the economy Review business models and mode of operation in light of the environmental realities Revisit corporate culture and its adequacy in light of the prevailing business environment Create…

At the heart of every decision is the desire to solve a problem, whether defined in terms of a deficiency or an opportunity. Executives and leaders generally, are made or broken by the decisions / choices they make or fail to make. A World Economic Forum article (2016) on the…

Who should attend:

The Problem Solving and Decision Making programme is designed for senior managers / leaders with varying levels of decision-making responsibilities. Participants will generally have considerable work experience in any field and will have come to a point where they realise the need to hone their problem solving and decision-making skills.…

Key Benefits
At the end of this programme, participants would have: Developed a strategy for handling complex problem situations Learned how to handle / use information correctly Learned to handle cognitive limitations that plague the decision-making process Learned to think according to defined parameters and frameworks that aid optimal decision making Honed…

Many organisations, businesses and not-for-profits are facing challenges relating with multi-level governments in an emerging democracy such as Nigeria’s, more-so, given the relative lack of experience in constitutional government and continuity in policies and personnel. There are new legal requirements that now have to be followed, and ethical challenges in…

Who should attend:

The programme is designed to benefit the following groups: Government Relations Managers Corporate Affairs Managers Communications Managers Marketing Managers Public Relations Advisers, Managers Heads of NGOs and their government facing officers

Key Benefits
Participants on this programme will learn to: Develop relationship management and reputation management skills Understand and implement strategic government relations management and communication planning Understand the changes in the legal environment Develop a consultation, lobbying and issues management plan with a media communications component Understand, plan g and manage legislative…

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