Get cross-industry exchange of ideas, perspectives and contacts.
The program is designed to provide experienced managers with strategic, marketing or commercial responsibilities – with new marketing concepts and a framework for winning in tough markets: Boost your strategic thinking about the strategic marketing in an economic recession and understand how to create and capture more value Gain insights…
Strategic Marketing in Action is for mid-level and senior managers with strategic, marketing or commercial responsibilities. Participants generally have at least 10 years of work experience in marketing or other fields in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders
Devising and implementing appropriate strategies for customer management and effective communication will result in the creation of value for customers, achievement of a company’s strategic goals, and competitive advantage in the marketplace. The course is structured to provide participants with the essential tools for not only achieving breakthrough service, but…
This programme will benefit: Individuals from medium-sized businesses, NGOs and large corporates who have customer-facing functions with at least two years’ experience in a customer service role, serving end consumers and retailers and desire to: Customer service executives Customer service supervisors Call center operators Relationship managers Front desk executives Tele-marketers
Guided by senior members of LBS’ marketing faculty — experts in business-to-business marketing — you will gain exposure to their leading-edge thinking on successful business practices and explore the fundamentals and best practices of B2B marketing strategy in depth. Highly interactive and focused on practical application, this programme teaches you…
Managers who are responsible for brands and want to refine their skills Marketers looking to develop their capabilities in brand building Leaders hoping to elevate the role of branding in their organization
In the current marketing environment, the greatest opportunity lies in analytics-enabled marketing. Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimisation and pricing improvements. To generate actionable insight, they rely on a vast array of tools and technologies from providers…
Mid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions Executives and entrepreneurs from organisations tasked with making data-driven marketing decisions Product management, brand management, sales and strategic professionals
Key Account Management (KAM) is an innovative approach used by business-to-business suppliers to manage customer relationships; however, it can end up a massive flop if not effectively implemented. This programme is designed to provide a conceptual framework for implementing a strategic KAM to help build and manage relationships
This programme will benefit: Experienced salespeople charged with growing their company’s largest account, including: Key Account Managers Customer Relationship Managers Sales Executives Business Development Managers
Guided by senior members of LBS’s marketing faculty — experts in business-to-business marketing — you’ll gain exposure to their leading-edge thinking on successful business practices and explore in depth the fundamentals and best practices of B2B marketing strategy. Highly interactive and focused on practical application, this program teaches you how…
This programme will benefit: Value proposition managers Segment managers Product managers and middle- to upper-level marketing managers responsible for consumer products and services Individuals who have recently assumed marketing responsibilities Others wishing to develop a marketing mentality for working more effectively with marketing professionals
To stay ahead in the digital marketing space, the modern marketer needs to understand key strategies in digital marketing. Meeting the rapid demands of today’s world requires an understanding of key trends and processes in the digital age. A multi-channel online strategy is an integral part of the overall strategy…
This programme will benefit: Mid-level and senior managers in medium-sized businesses and large corporates with sales, marketing or commercial responsibilities. Participants generally have at least three years of work experience in marketing or other fields that serves end-consumers, retailers, and other stakeholders, and: Want to understand key trends in the…
Organisations are facing a distorted and rapidly changing marketplace – competitive scenario, customers, socioeconomics. COVID-19 has exacerbated this. Many are approaching the situation with the same traditional transactional selling models, while some are quickly transforming their approach, in both instances, the result has remained mixed and generally underwhelming. This programme…
The programme is designed to benefit: Organisations in products and services industries with a large Sales organisation Mid to top-level Sales professionals in B2C and B2B SME business owners who desire to understand how to build a professional Selling structure. Employees in Sales with high potential for managerial and leadership…
Effective understanding and management of the marketing function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, brand cum line extension, key account management strategies and so on, this program equips you to…
Sales Executives, Marketing and Business Development executives.
The Nigerian sports landscape is replete with immense, yet untapped, business opportunities. There is the need to effectively harvest the enormous potentials in the industry and to also cater to the needs of practitioners, investors and those who need to gain an understanding of sports business. Lagos Business School, in…
The programme is designed for practitioners in the sports business value chain and prospects: Heads and top-level officers of Sports Ministries, Federations, Commissions and Associations Sports Committee Members of National and State Assemblies Entrepreneurs and investors venturing into the sports business Business managers, Sports marketers and media promoters Heads, brand…
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