Key Account Management (KAM) is an innovative approach used by business-to-business suppliers to manage customer relationships; however, it can end up a massive flop if not effectively implemented. This programme is designed to provide a conceptual framework for implementing a strategic KAM to help build and manage relationships
This programme will benefit: Experienced salespeople charged with growing their company’s largest account, including: Key Account Managers Customer Relationship Managers Sales Executives Business Development Managers
Organisations are facing a distorted and rapidly changing marketplace – competitive scenario, customers, socioeconomics. COVID-19 has exacerbated this. Many are approaching the situation with the same traditional transactional selling models, while some are quickly transforming their approach, in both instances, the result has remained mixed and generally underwhelming. This programme…
The programme is designed to benefit: Organisations in products and services industries with a large Sales organisation Mid to top-level Sales professionals in B2C and B2B SME business owners who desire to understand how to build a professional Selling structure. Employees in Sales with high potential for managerial and leadership…
Effective understanding and management of the marketing function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, brand cum line extension, key account management strategies and so on, this program equips you to…
Sales Executives, Marketing and Business Development executives.
The Nigerian sports landscape is replete with immense, yet untapped, business opportunities. There is the need to effectively harvest the enormous potentials in the industry and to also cater to the needs of practitioners, investors and those who need to gain an understanding of sports business. Lagos Business School, in…
The programme is designed for practitioners in the sports business value chain and prospects: Heads and top-level officers of Sports Ministries, Federations, Commissions and Associations Sports Committee Members of National and State Assemblies Entrepreneurs and investors venturing into the sports business Business managers, Sports marketers and media promoters Heads, brand…
In 2014, a Boston Consulting Group interview of CEOs worldwide proved that talent management would be the number one business priority in the next 10 years employee engagement was second and was followed by leadership. Details of this survey and how to meet these priorities demand an enhanced role for…
This programme will benefit HR professionals who need to further develop skills required to create the context for superior performance in their organisations Managers and professionals seeking a career in HR, or who need generalist knowledge of the practice of people management.
For a long time, the HR function had to struggle to get a seat in the boardroom of their organisations. Today, the issue is different. Now that the HR function has a seat, the question is “What does HR bring into the room and what should HR bring”? Related to…
The programme is designed to benefit: Senior HR Executives at C-Suite level in private sector companies from a diverse range of industries and ownership structures as well as their public sector counterparts.
In a rapidly changing and increasingly complex world, in which new opportunities and risks intertwine, and the likely outcomes of key decisions highly are more unpredictable and more uncertain, business leaders and managers often struggle to understand how/when to make business and strategic decisions that are not only important for…
Top business executives, senior managers, entrepreneurs, founders, and leaders interested in future-proofing their domains and positioning the organizations they lead for future relevance Key decision makers across levels interested in learning how to identify drivers of the future and use strategic foresight tools for effective and futures-relevant decision making Middle…
In light of the recent socio-economic challenges facing Nigeria, businesses and business leaders in different sectors of the economy have been put under pressure to deliver shareholder value, business sustainability, and drive organisational growth. The resultant effect of this is that financial targets were missed and some organisations were unable…
Chief Executive Officers Executive Directors Top Business Leaders
At the heart of every decision is the desire to solve a problem, whether defined in terms of a deficiency or an opportunity. Executives and leaders generally, are made or broken by the decisions / choices they make or fail to make. A World Economic Forum article (2016) on the…
The Problem Solving and Decision Making programme is designed for senior managers / leaders with varying levels of decision-making responsibilities. Participants will generally have considerable work experience in any field and will have come to a point where they realise the need to hone their problem solving and decision-making skills.…
Many organisations, businesses and not-for-profits are facing challenges relating with multi-level governments in an emerging democracy such as Nigeria’s, more-so, given the relative lack of experience in constitutional government and continuity in policies and personnel. There are new legal requirements that now have to be followed, and ethical challenges in…
The programme is designed to benefit the following groups: Government Relations Managers Corporate Affairs Managers Communications Managers Marketing Managers Public Relations Advisers, Managers Heads of NGOs and their government facing officers
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