Get cross-industry exchange of ideas, perspectives and contacts.
The program is designed to provide experienced managers with strategic, marketing or commercial responsibilities – with new marketing concepts and a framework for winning in tough markets: Boost your strategic thinking about the strategic marketing in an economic recession and understand how to create and capture more value Gain insights…
Strategic Marketing in Action is for mid-level and senior managers with strategic, marketing or commercial responsibilities. Participants generally have at least 10 years of work experience in marketing or other fields in a firm that serves end-consumers, retailers, industrial buyers, governments, NGOs or other stakeholders
Guided by senior members of LBS’ marketing faculty — experts in business-to-business marketing — you will gain exposure to their leading-edge thinking on successful business practices and explore the fundamentals and best practices of B2B marketing strategy in depth. Highly interactive and focused on practical application, this programme teaches you…
Managers who are responsible for brands and want to refine their skills Marketers looking to develop their capabilities in brand building Leaders hoping to elevate the role of branding in their organization
In the current marketing environment, the greatest opportunity lies in analytics-enabled marketing. Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimisation and pricing improvements. To generate actionable insight, they rely on a vast array of tools and technologies from providers…
Mid-level managers at large and mid-size companies who are responsible for connecting marketing analytic insights and business actions Executives and entrepreneurs from organisations tasked with making data-driven marketing decisions Product management, brand management, sales and strategic professionals
Key Account Management (KAM) is an innovative approach used by business-to-business suppliers to manage customer relationships; however, it can end up a massive flop if not effectively implemented. This programme is designed to provide a conceptual framework for implementing a strategic KAM to help build and manage relationships
This programme will benefit: Experienced salespeople charged with growing their company’s largest account, including: Key Account Managers Customer Relationship Managers Sales Executives Business Development Managers
Organisations are facing a distorted and rapidly changing marketplace – competitive scenario, customers, socioeconomics. COVID-19 has exacerbated this. Many are approaching the situation with the same traditional transactional selling models, while some are quickly transforming their approach, in both instances, the result has remained mixed and generally underwhelming. This programme…
The programme is designed to benefit: Organisations in products and services industries with a large Sales organisation Mid to top-level Sales professionals in B2C and B2B SME business owners who desire to understand how to build a professional Selling structure. Employees in Sales with high potential for managerial and leadership…
Effective understanding and management of the marketing function is critical to business success. By exploring the critical tools of contemporary marketing management such as managerial orientations in marketing, new developments in the marketing mix, brand cum line extension, key account management strategies and so on, this program equips you to…
Sales Executives, Marketing and Business Development executives.
The Nigerian sports landscape is replete with immense, yet untapped, business opportunities. There is the need to effectively harvest the enormous potentials in the industry and to also cater to the needs of practitioners, investors and those who need to gain an understanding of sports business. Lagos Business School, in…
The programme is designed for practitioners in the sports business value chain and prospects: Heads and top-level officers of Sports Ministries, Federations, Commissions and Associations Sports Committee Members of National and State Assemblies Entrepreneurs and investors venturing into the sports business Business managers, Sports marketers and media promoters Heads, brand…
In 2014, a Boston Consulting Group interview of CEOs worldwide proved that talent management would be the number one business priority in the next 10 years employee engagement was second and was followed by leadership. Details of this survey and how to meet these priorities demand an enhanced role for…
This programme will benefit HR professionals who need to further develop skills required to create the context for superior performance in their organisations Managers and professionals seeking a career in HR, or who need generalist knowledge of the practice of people management.
For a long time, the HR function had to struggle to get a seat in the boardroom of their organisations. Today, the issue is different. Now that the HR function has a seat, the question is “What does HR bring into the room and what should HR bring”? Related to…
The programme is designed to benefit: Senior HR Executives at C-Suite level in private sector companies from a diverse range of industries and ownership structures as well as their public sector counterparts.
In a rapidly changing and increasingly complex world, in which new opportunities and risks intertwine, and the likely outcomes of key decisions highly are more unpredictable and more uncertain, business leaders and managers often struggle to understand how/when to make business and strategic decisions that are not only important for…
Top business executives, senior managers, entrepreneurs, founders, and leaders interested in future-proofing their domains and positioning the organizations they lead for future relevance Key decision makers across levels interested in learning how to identify drivers of the future and use strategic foresight tools for effective and futures-relevant decision making Middle…
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