Overview
“Your brand is what people say about you when you are not in the room”, Jeff Bezos, Founder of Amazon. It is, therefore, important that what is said about you is the true reflection of who you are and how you would like to be perceived. Personal branding is the strategic positioning of Brand You. With personal branding, you can proactively and positively influence what people say about you, even when you are not in the room.
When you are the face of your business, building your personal brand is important to differentiate you from competitors. With a personal brand, you can build trust with your audience and position yourself as an expert and thought leader within and beyond your sphere of influence. Today, developing your personal brand is essential for your personal and career advancement. The process of developing a personal brand extends well beyond social media. A personal brand is an asset to be protected and positioned for the long-term.
This course will provide tools and techniques to define your core talents and to determine your unique and authentic selling proposition. We will teach branding and communication strategies, both online and offline, and we will support participants to develop their own Personal Brand Plan. During the course, participants will practice with cases, learn how to use digital tools and to create strategic online content.
Learning Objectives and Benefits
After the programme, you will be able to:
- Strategically leverage your own strengths and unique assets to attract your audience
- Define your Mission, Personal Goals & Objectives
- Become more visible in the Marketplace
- Communicate effectively
- Identify your target audience
- Build your brand online
- Develop/improve your networking skills and make the most of your contacts
- Use Social Media as a Strategic Communication tool for personal branding
- Create strategic digital content for visibility
- Develop concrete Personal Action Plan for implementation
- Be the CEO of Brand You
Who should attend
The programme is designed to benefit:
- Business owners with a personal brand linked to their companies
- Top management with a personal image related to their company position
- Professionals who want to build their strengths and construct their image inside and outside their business environment
- Employees with high potential for managerial and leadership roles
Structure and Curriculum
- Who are you? Identifying your Personal Strengths and Weaknesses
- Self-knowledge and emotional intelligence
- Where do you want to go? Defining your Goals and Personal Objectives
- Presentation, presence and communication Skills
- Identify your Target Audience
- Construct your own Brand
- Public Relations Strategy
- Digital and Social Media Communication Strategy
- Content creation to become an Influencer
- Developing Concrete Action Plan
- Be proud of Yourself – The Authentic You
Admission process
1. Click on the Apply Now tab
2. Select the number of participants to enroll on the programme
3. Fill in your details to complete your application
4. Request for an invoice or make an instant payment via our secured payment gateway
5. Upon confirmation of payment, a programme manager will get in touch with you at least three days before the programme commences.
Faculty
Prof. Tayo Otubanjo, leads full-time and executive MBA sessions in Marketing at Lagos Business School. He was until recently a Visiting Professor of Marketing at Yale School of Management, New Haven.
Prof. Otubanjo pursued his PhD in Marketing with a focus on corporate ‘brand’ identity management at The University of Hull (UK) and Brunel University London where he was highly instrumental in the development of the first MSc degree programme in Corporate Brand Management in the UK.
He is an alumnus of the Prestigious IESE Business School, Barcelona Spain where he received an international faculty development education which equipped him with case delivery skills. He also attended Wharton Business School Global Faculty Development Program.
Prof. Otubanjo offers Strategic Marketing and Brand Management advisory services to numerous firms. Past and current clients include Galaxy Backbone, First Bank Plc, FCMB Plc, Keystone Bank Plc, AXA Mansard, Alpha Morgan Capital, Sujimoto Construction, Chams Plc, Cellulant, Top Crust, Superflux, MBC Financial Services Group, Oral B, Consolidated Discount House among others.
In the course of working for CMCConnect BCW and CentrespreadGrey, Prof. Otubanjo carried out brand strategy assignments for national and multinational institutions of note. Some of these include Skye Bank, Wema Bank, Zenith Bank, Coca-Cola, Fanta, Fanta Blackcurrant, Microsoft, and UPS. Others were SAP, Accenture, HiTV, MoneyGram, Kakawa Discount House, SC Johnson, Edo State Board of Internal Revenue (ESBIR), Mass Power Plc, Emirates Airline, Emzor Pharmaceuticals.
Dr Tunde Ekpe lectures on the MBA, and Executive Education programmes at Lagos Business School. She is an accredited Executive Coach, psychometric profiler, and also the Director of Optimentus Ltd based in Oxford, United Kingdom.
She earned her Bachelor’s degree in Economics from Manchester University, a postgraduate diploma in Psychology from the Open University UK, Masters in Organisational Psychology from City University London, and her Doctorate from the Work and Organisational department of Aston University. She is a Chartered Psychologist and Associate Fellow registered with the British Psychological Society and a Fellow of the Institute of Chartered Accountants of Nigeria. She also holds a Non-Executive Director diploma facilitated by the Financial Times of London.
