Principled Entrepreneurship and the Essential Role of Reward in Business

        “… Signal the right value in your business and you will attract the right audience. There are people who will not only buy on price.”- Andreas Widmer

Andreas Widmer, who is an entrepreneur, author and philanthropist, spoke at the LBS-CKRLE conference titled ‘Principled Entrepreneurship and the Essential Role of Reward in Business.’ From his presentation, many ideas were communicated and seen as valuable. One of the things that struck me was his simplicity and openness in talking about the effect of his religious beliefs on his success as a business man and a person as a whole. He has been in business for over thirty years and a question he always asks himself is “how my business decisions should be influenced by my faith in God or Catholicity?”