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Strategic Marketing Management ProgrammeStrategic Marketing Management Programme

Event CategorySeminars
DateMonday, July 19, 2010
Time
Duration19-23 July
VenueLBS Ajah, Lagos
CaptionStrategic Marketing Management Programme
DescriptionThe programme is conceived as an opportunity for marketing managers to review and upgrade their professional skills. Participants will develop their analytical skills and their sensitivity to market conditions and competitive situations
Programme
  • The customer imperative
  • Customer and competitor analysis
  • Obtaining and sustaining competitive advantage
  • Market segmentation and selection
  • New product development
  • Pricing for value
  • Promoting product and service value
  • Delivering product and service value
  • Implementation issues
Partcipants Profile

Marketing directors, marketing managers, product or advert managers

Fee=N= 325,000.00

Action:

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The case-study method has given me insight into industries and businesses that I may ordinarily not have privy to....
Olatunde Macaulay, Senior Manager, Guaranty Trust Bank

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