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Leading the Effective Sales Force SeminarLeading the Effective Sales Force Seminar

Event CategorySeminars
DateTuesday, July 27, 2010
Time
Duration27-29 July
VenueLBS Ajah, Lagos
CaptionLeading the Effective Sales Force Seminar
Description

Sales people span the boundary between buyer and seller.  This matchmaker role is critical and is difficult to carry out effectively and efficiently. Therefore, it is not surprising that in most organisations, the sales force is an important (and costly) element of the firm's strategy.

 Managing and leading the sales force has become a major challenge as Nigeria moves from an allocation economy to full supply. In review of the present economic situation, the sales job is a lot more challenging. 

 This seminar will discuss how to beat these challenges as well as diminish stress.

Programme
  • The challenges of sales management in Nigeria
  • Measuring and evaluating sales performance
  • Motivating the sales force
  • Segmentation and positioning
  • Building selling teams to deal effectively with buying teams
  • Designing and implementing control systems to manage the sales force
  • Compensating the sales force
  • Selecting a sales force structure for your company
Partcipants Profile

Sales/marketing directors in industrial goods (business-to-business), general sales managers, key account managers, channel managers in fast moving consumer goods companies, banks and other service industries.

Fee=N= 215,000.00

Action:

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